Senior Brand Manager
Listing reference: twizz_000038
Listing status: Closed
Apply by: 16 December 2021
Position summary
Industry: Food & Beverages
Job category: FMCG, Retail, Wholesale and Supply Chain
Location: Gauteng
Contract: Permanent
Remuneration: Market related
EE position: Yes
Introduction
Objective of the role:
Contribute with development of strategies and programs to achieve brand objectives through a thorough understanding of the consumer and emerging trends. Responsible for managing and motivating cross-functional teams in the development of advertising, promotion, packaging, product development and operations. Helps develop and execute effective commercial strategies and lead consumer communications to ensure high quality communications that deliver desired objectives.
Job description
Measurable KPI's for this role
· Brand Plans
· Marketing Budget and management
· Consumer KPI’s (volume, value, profit, share etc)
· Brand KPI’s (awareness, penetration, frequency etc)
· Delivery on time for ready plans
· Agency effectiveness, cost management, evaluation and compliance
· Change Management
· Delivery of plans
· Budget compliance
· Successful innovation to drive growth
· Leadership
· Product, Market and Process Innovation
· Monthly & Quarterly Brand Performance Reviews
Market Data Analysis
o Analysis of consumer, customer trends and categories to assist in identifying product categories to enter as future sources of growth.
o Drives consumer understanding and insights that defines our consumer needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
o Analysis of consumer, category, competition and channel/customer as part of the situation assessment.
Translating Marketing Strategy Development into Implementation Plans:
o Brand ownership to support brand vision, positioning, architecture and achieve overall business goals for the brand
o Engages, inspires and motivates the organisation around the brand vision, positioning and strategies
o Participates in brand strategy discussions and in setting an accurate consumer target audience
o Develop integrated creative communication programmes for existing and new platforms
o Development and management of advertising campaigns and media plans
o Planning of promotions and activations
o Create and execute the brand strategies and plans
o Brand plan execution within allocated budget
o Responsible for regular ongoing tactical management of the brand
Brand Plan Development and Execution:
o Develop annual brand plans that align with organizational objectives
o Plans to be built on clear insights with focus on growth and brand equity
Financials:
o Conducts monthly analysis of the brand, competition, category, customer and consumer trends and identify areas of improvements or concerns
o Build action plans to address the issues
o Understand the full financials of the brand and its impact on the business
o Develops pricing and pack strategies, improved margin mix, distribution goals in order to develop actionable KPI’s
o Controls brand budget monthly
NPD & Cross Functional Teams:
o Analyse market, consumer and competitive information to support brand in setting new product development
o Lead cross functional teams on the NPD projects with clear objectives and feasibility studies via the Change management process
o Develop financial and market analysis to quantify concept opportunities.
o Develop and implement brand review process to ensure alignment across all functions
o Develop product and launch plans to introduce a new products or campaigns
Minimum requirements
· Marketing/Business Tertiary qualification (degree) as minimum
· Previous FMCG marketing experience (5 years minimum)
· Presentation skills,
· Persuasive skills
· Negotiation skills
· Strong marketing skills
· Strong Computer skills (literacy)
· Understanding of market research
· Indepth understanding of Digital Strategy and Platforms
Competencies
· Good interpersonal skills
· Thinking Skills
· Functional Excellence
· Innovation & creativity
· Analytical skills
· Drives for Results
· Collaboration
· Change Leadership
· Communicates Productively
· Knows the Business
· Functional Excellence
· Ability to drive the business agenda
· Leadership skills
· Strategic thinking ability